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Nordic TV producer Northern Alliance Group expands its presence in Sweden


CapMan Press Release 17 June 2011 at 11:15 a.m. EET

Nordic TV producer Northern Alliance Group expands its presence in Sweden


Northern Alliance Group (NAG), a pan-Nordic television production group, has acquired Swedish based Titan Group from its founders. Titan is one of the leading production companies in Sweden. Following the acquisition NAG will significantly increase its market share in the fast-growing Swedish television production market and further reinforce its position as the leading independent television production company in the Nordic region. NAG is jointly owned by funds managed by CapMan, the current management team and key employees. Titan’s founders and key employees will also become shareholders in NAG


NAG was founded by merging Finnish Moskito Group, Norwegian Monster Group and Swedish Baluba Group. In 2009, NAG acquired Danish Gong and operates today in all of the Nordic countries.


CapMan’s target together with the management has been to build NAG into a leading independent production company in the Nordic region. The acquisition of Titan supports this strategic goal. The transaction will increase the group’s market share primarily in Sweden, the largest market in Nordic television production, but also in Norway through Titan-owned Limelight. NAG and Titan’s aggregate turnover is estimated to total approx. EUR 100 million in 2011.


“Titan is a good fit with NAG and has great potential. The acquisition will improve our positioning in the important and fast-growing Swedish market. We look forward to working together with Titan to further develop NAG’s business in Sweden, Norway and across the Nordic region”, says Morten Aass, CEO of NAG.


“We are very excited to become part of a major Nordic television production group. Titan’s program formats and customer mix complement NAG’s current offering. Following the merger, we will become a significant player in the Swedish television production market with attractive cross-selling opportunities throughout the Nordic region”, says Thomas Hedberg, CEO of Titan.


“The acquisition of Titan is in line with the strategic objectives of NAG as it reinforces the company’s position as the leading independent pan-Nordic television production company. I am confident that Titan’s high quality productions and driven personnel will further contribute to the future success of NAG”, says Olli Liitola, Senior Partner in charge of the investment in NAG at CapMan.


CapMan Buyout VIII fund, in which CapMan Plc is a substantial investor, holds a majority share in NAG, while the group’s management and key employees are minority shareholders. The key employees of Titan will also become shareholders in Northern Alliance.


Further information:
Olli Liitola, Senior Partner, CapMan Buyout, tel. +358 207 207 506
Morten Aass, CEO, Northern Alliance Group, tel. +47 970 270 00



CapMan is one of the leading private equity firms in the Nordic countries and Russia, with assets under management of €3.4 billion. CapMan has four key investment partnerships – CapMan Buyout, CapMan Russia, CapMan Public Market, and CapMan Real Estate – each of which has its own dedicated investment team and funds. Altogether, CapMan employs approx. 140 people in Helsinki, Stockholm, Oslo, Moscow and Luxembourg. CapMan was established in 1989 and has been listed on the Helsinki Stock Exchange since 2001.


Northern Alliance Group


Titan Group