Delivering sustainability into Nordic bathrooms


A leading Swedish manufacturer and vendor of showers, bathroom interiors and mixers, INR (Iconic Nordic Rooms) challenges bathroom design status quo. Focus on quality permeates the entire value chain of this CapMan-backed business.


Opportunities and risks related to sustainability in INR’s operations and value chain have been an essential part of the company’s value creation agenda these past years. The most material concerns are the environment and human rights, social and employee matters, anti-corruption and bribery considerations, as well the overall governance of these issues. The results of the analysis and their respective KPI’s are presented in an annual Sustainability Report.

Quality-proofing the value chain

Established in 2010 through CapMan’s merger of Inredningsglas and Aspen, INR has made a name for itself as an award-winning provider of bathroom interior and shower solutions. As is no surprise, the best products are made from the best materials. INR sources its wood and aluminum, as well as glass and porcelain from various European and Asian countries, and thus conducts an annual materiality analysis to assess its value chain. INR’s supplier requirements are based on the UN Declaration of Human Rights and the UN’s Global Compact agreement. Significant purchase agreements are negotiated to ensure compliance with the requirements. Attention to high-quality materials as well as sourcing and manufacturing processes improves the quality of the value chain, including supplier conditions, while extending the life cycle of the products, thereby reducing waste.

Environmental certifications

INR Sweden’s environmental system is certified by a third party and many product series are eco-labeled. The company also collaborates with Sunda Hus and Byggvarubedömningen, two organizations that provide information for conscious material choices for the construction industry and is affiliated with the Packaging and Newspaper Collection in Sweden for recycling of packaging materials. INR works with packaging suppliers who provide increasingly smart solutions for waste and carbon footprint reduction.

Employee wellbeing matters

To ensure employee wellbeing, INR applies root cause analysis and implements measures to reduce the risk of repeated workplace misconduct. The same applies to prolonged sick-leaves and absences, in which the company takes an active role to follow up with the employees concerned.

Overview of sustainability goals, outcomes and evaluation

Goal: Reduce the energy consumption in Sweden
Outcome: 0.4% increase in energy consumption in INR Sweden (Mwh/cost of goods) after a large reduction in 2017 of 5,6%. Despite actions taken regarding e.g. heating and lighting the consumption has increased in 2018 – partly as a result of the unusually high summer temperature. INR will continue the work to decrease energy usage in 2019.

Goal: Reduce waste material in Sweden
Outcome: 3.3% decrease in waste material (ton/cost of goods). Totally a reduction of -3.3%, especially regarding non-recyclable waste. INR plans to improve the waste management in both of its assembly sites to reduce the amount of waste that goes to incineration instead of recycling.

Goal: Zero workplace accidents resulting in absence during the year
Outcome: 0 workplace accidents in year 2018. INR has undertaken preventive work in this area and the routines regarding work safety have been complied with. Further actions are planned for 2019.

Goal: Reduced sick leave –
: 0.7 percentage points increase in sick leave 2018 in INR Sweden versus 2017 (hours sick /total working hours). INR will follow up and take actions regarding those employees who are often sick and/or sick for a long time.